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24 April 2025

Inside Accent’s Unique Workplace Culture: Turning Promotional Products into Fun Memories

We sat down with our co-CEO, Ruth, to investigate what makes Accent so different from other custom merchandise companies. It can be overwhelming to choose just one and it seems that everyone sells the same thing. Spoiler alert: not so…

Branded by Accent's Ruth standing in office

First of all, this very company we speak of has been around for 40 years so we’ve had a chance to try a thing or two. But it’s only since we took ownership in 2007 that we’ve spread our wings and got a chance to truly play.


And we mean “play” literally — our favourite metaphor for our promo products is kids going to a candy store for the first time. Can you imagine that? The first time ever in a place like an ice cream shop… Endless flavours, endless possibilities! Let us explain.


At Accent, we create exciting reasons to smile and remember, everyday!


We create that one fleeting moment when your employee opens a gift and their name is perfect, the custom product is bright and colourful, and they know they have something made especially with them in mind. That you care as an employer. That you chose something eco-friendly, of the highest quality, and from a reputable brand. Not to tick a box off your to-do list but because you chose to make them happy.


Branded merch our clients wanted to steal

Memorable moments are when your client receives their custom great quality gift and it’s not something boring that’ll be forgotten in a drawer right away. Actually, one time, we created light-up luggage tags that people wanted to steal from each other! Because we have access to a huge breadth of promo products, we can truly customize anything.


On a more practical side, our clients love to opt for a classy useful item like a North Face puffer jacket they will wear with pride. Many of our clients choose these gift items to represent meaningful partnerships between two businesses. We can always put your brand's unique logo together with your partner's on any item you choose.


What other different custom products do you offer?

Honestly, anything that comes to mind. Eye-catching swag for trade shows? You got it. Eco-friendly reusable water bottles? Definitely. Heavy custom pens for your law firm? Yes. Fleece hoodies, custom coffee mugs in your corporate colours, corporate gifts, and employee gifts of all kinds are available.


Not sure what your promotional needs are? Contact our sales team for a personal suggestion for your promotional items. And if you have a tight deadline? We are experts in rush orders, albeit reluctantly, but we always get it done and secure the fastest production times we can find.


Why promotional products?

Promotional merchandise has a ton of positive benefits:

  • Reward your employees for a job well done

  • Celebrate a new partnership with your clients

  • Create marketing promo items

  • Make valuable impressions on new clients

Especially important at trade shows and conferences, promotional items that make your prospects smile and remember you can bring a lot of value to your business:

  • Improve brand recall and brand loyalty

  • Increase brand awareness with new clients

  • Reinforce brand recognition and your brand's exposure

  • Cement your brand's profile in front of potential customers

About Accent and our Promotional Products

Accent is a global distributor of promotional products with fast delivery, dedicated sales teams, a 100% satisfaction guarantee, free product samples and more. But there's something else that has an even bigger impact...


What enables us to create these memorable moments is our agility and commitment to trust & inspire.


Accent’s workplace values: Trust and Inspire


What does that mean? Well, for starters, we let our creative team figure things out for themselves. Because we trust them to do the best job they can, or we wouldn’t have hired them. Their health is a priority, from ergonomics at the office to psychological assessments to identify their innate strengths and place our team in the right roles for them.


We have high standards and our team takes responsibility and initiative. It’s impossible to create art without a few mistakes, but the power lies in how you correct a problem.


Product Guarantee

We put a lot of work into getting your brand colours and product fit just right. And we redo it when needed because we have a 100% product satisfaction guarantee. Even if it was the supplier’s fault - to you that doesn’t matter and we will make it right. This is integral in our customer service.


This commitment to excellence earned us customer loyalty—some of our clients have been with us since 2007 and even before the new owners took over!


Our Process

To create the ideal promotional product, we sit down with you to understand what you are looking for. We aim to deliver a wow effect from the first experience. Our graphic designers create the product, let's say custom mugs. We send you the image for proof, and if you are happy, we go to production. Because we have a wide network of suppliers, we can secure relatively reasonable costs. Then you get a free sample. Final step - approvals. And then we ship the product to you! This is a big deal—you finally get your custom promotional gifts.


We believe in being a progressive strength in our community


One of our core values at Accent is to elevate others, beyond our employees. Time off for volunteering and doing charity work is built into all of our schedules, from C-Suite to operations & logistics. We look after our people and community first and this translates to our customers. It’s all a ripple effect. Making a difference in one life is making a difference in the world.


Uniquely branded merchandise and our other values

Our other values? We are ambitious achievers, we have courage for a challenge, and we prioritize simplicity and efficiency for complicated processes.

“Keep it simple, sunshine. We do this for fun,” is a common saying around these parts.


Explore our branded merchandise catalogue or get to know our team better.


Ready to get the ball rolling? Contact our account managers to get an easy quote and the best price we can get you.

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